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7 of the Best Free Stock Video Websites for 2021
In the world of marketing, video is no longer the future. It is the here and now. Especially in social media marketing and advertising, where professional video content is the name of the ... Read More
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13 Twitter Ads Examples To Inspire Your Next Campaign
Twitter offers great advertising potential at a great price. At $0.58, the average CPC for Twitter ads is one of the lowest in the paid social media scene. This allows digital marketers to create ads...
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How to Get More Reach with the Right Instagram Hashtags
Twitter may have invented social media hashtags, but Instagram put them on the map. Instagram hashtags are vital, especially if you want to increase your reach to connect with more members of your ......
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5 Trending Instagram Hashtags for Every Day of the Week
It’s no secret that hashtags can help you reach more people on Instagram (and other social media platforms). But if you want to reach the right people, you’ll need to use relevant hashtags aligned ......
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Twitter Ads in 2021: The Complete Guide for Advertisers
Facebook ads and Instagram ads dominate most advertisers’ attention when it comes to PPC advertising on social media, with Promoted Pins, YouTube ads, and LinkedIn ads typically hovering somewhere ......
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10 Top Instagram Ads Mistakes Advertisers Make (and How to Avoid Them)
The low barrier to entry for advertising on Instagram makes it tempting to create ads with minimal planning. But not all ads have an equal chance of making a mark on Instagram’s 500 million daily ......
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How to Write Engaging Instagram Captions (63 Examples)
It’s no secret that visuals are the primary focus on Instagram. Images and videos are so essential to the platform that you can’t actually create any kind of post without a visual element (unlike on...
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How to Use Instagram Video Ads to Grow Your Business in 2022
Instagram video ads can help boost your profile as a business owner and bring in more customers. Yes, Instagram was originally built for photos. And the social media site, with its many filters and...
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LinkedIn Ads: Everything You Need to Know to Get Results (Smart Strategies...
LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset. But LinkedIn Ads aren’t just for B2B companies — B2C companies, ......
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4 Tips & Tricks for Effective Social Commerce in 2022
Social media has long been used to promote brands, products and services. In the early days of social media marketing, brands would simply post product pictures or videos on Facebook, Instagram, or...
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The 8 Most Important Social Media Trends to Watch for in 2022
As a social media marketer, you have a lot to keep up with — the digital marketing landscape evolves so rapidly. To really excel at your job and blow your competitors out of the water, you need to ......
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How to Run a Social Media Competitor Analysis in 4 Steps (Free Template)
Want to know how you can stay one step ahead of your competitors and succeed at social media marketing? A social media competitive analysis, that’s how! A competitive analysis shows you how ... Read...
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How to Create a Social Media Calendar: Tips and Templates for 2022
Posting on social media whenever you feel inspired might seem convenient, but if you're running a business, it's not going to bring you much success. If you want to attract attention and engagement,...
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19 Proven Instagram Marketing Tips for 2022
Instagram is used by over 1 billion people and has a vast advertising audience for brands looking to expand their reach, and get more leads and conversions. Instagram's data shows that 90% of ... Read...
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How to Promote Your YouTube Channel for Free: 20 Ideas
New social media platforms, like TikTok, are blowing up right now and revolutionizing the online space, but one video-sharing platform reigns supreme: YouTube. YouTube is currently the second most ......
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How to Create a Social Media Posting Schedule in 3 Steps
Have you ever heard the saying, "If you fail to plan, you're planning to fail"? This famous Benjamin Franklin quote applies to all facets of life, including social media marketing. You can have the...
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The Complete 2022 Guide to Twitter Marketing
With about 330 million monthly active users, Twitter is a goldmine of marketing opportunities. All the juicy conversations and strong opinions are shared on Twitter, and the platform should definitely...
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18 Important Social Media Metrics (And How to Track Them)
Tracking social media metrics comes down to using real data to evaluate the impact of your social presence on the outcome of marketing campaigns and, ultimately, revenue. It helps you see how ... Read...
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How to Calculate Engagement Rate (Calculator Included)
Engagement rates are the bread-and-butter of social media marketing. Sure, metrics like impressions, likes, and followers are easy to report on and bring marketers a sense of accomplishment. But ......
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How to Run a Social Media Audit (An Easy to Follow Guide for 2022)
Let’s be honest: Audits are not the most exciting part of social media marketing. Not by a long shot. I mean, there are spreadsheets and data and analytics tools involved. And it can all be a headache...
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